Wal-Mart announced that sometime in 2010, it would begin offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price - in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts, but "There is a market for inexpensive wine," said Kathy Micken, Professor of Marketing at the University of Arkansas , Bentonville. "However, branding will be very important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax. I know possum is not a white meat
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Wal-Mart announced that sometime in 2010, it would begin offering customers a new discount item: Wal-Mart's own brand of wine. The world's largest retail chain is rumored to be teaming up with Ernest & Julio Gallo Winery of California to produce the spirits at an affordable price - in the $2 to $5 range.
Wine connoisseurs may not be inclined to put a bottle of the Wal-Mart brand into their shopping carts, but "There is a market for inexpensive wine," said Kathy Micken, Professor of Marketing at the University of Arkansas , Bentonville. "However, branding will be very important."
Customer surveys were conducted to determine the most attractive name for the Wal-Mart wine brand. The top surveyed names in order of popularity were:
10. Chateau Traileur Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
6. NASCARbernet
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe it's not Vinegar
2. Grape Expectations
1. Nasti Spumante
The beauty of Wal-Mart wine is that it can be served with either white meat (Possum) or red meat (Squirrel).
P.S. Don't bother writing back that this is a hoax. I know possum is not a white meat
Show your support for the Daily Funny by following us with Google Friend Connect. Just click the "Follow" button to the left.
Redneck Wine
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